The Benjamin Franklin Effect
Did you know that if someone doesn’t like you, the best way to change this is to get them to do you a favor. Crazy, right? This is known as the Benjamin Franklin effect, and the overview provided by David McRaney on his You are not so Smart podcast is fascinating, entertaining and full of examples of most excellent English. I promise you that this podcast is worth a listen if you are at all interested in psychology or social psychology. There is a transcript of this episode available (see below) so you can read along if you like.